News

Media exposure Bangladesh

Posted by Brigitte de Swart on Jul - 30 - 2008 at 10:44 AM


Media marketing package for international exposure

 

A positive TV program, a series of captivating articles, a number of renewing development projects and an interesting network. These are the direct results of one single travel to Bangladesh. Even before the program actually had been broadcasted the first two projects, ‘1We Rickshaws Bangladesh’ and ‘1We Slum Shops’, made a flying start. Two other project concepts, hospitals in rural areas and the 1We Fashion Label, are already in preparation. The country concept of 1We turns out to be a golden formula, which earlier already proved itself in Brazil. 
 
The concept is as follows: a team of 1We visits a development country looking for surprising development projects and inspiring stories and meeting local and national authorities and entrepreneurs. Out of this a whole new network arises which is the start to realize new projects.

 

fotobanner bangla


TV program
Within the framework of social business we interviewed in Bangladesh for example Muhammad Yunus, Nobel Peace Price Winner 2006, and former top model Bibi Russell who as a fashion designer works with over 35,000 weavers. This results in a complete media marketing package for international exposure. The package exists from a TV program and a series of articles.

 

Most attention in the TV-program is paid to the countries’ chances and opportunities to trigger companies all over the world to make the difference. The program therefore will be broadcasted in several countries amongst which is Bangladesh itself and The Netherlands and (in preparation) USA, UK and India. By supporting to make this program visible on national television in your country you will be helping us to motivate entrepreneurs to support 1We. By this you are directly helping us to give underprivileged people a chance.

 
Media platform
Several broadcast stations and publishers from different countries are already participating in 1We’s media platform for a better world. To spread the word worldwide we would like to get involved with as many media companies as possible. If you have any media contacts in your network who are willing to broadcast the teaser film or publish one or more of the articles please let us know. We will be able to deliver high standard material ready to be put on air. The TV-program is exactly 30 minutes long plus an extra 2 minutes of commercials about the new projects in Bangladesh. This equals 32 minutes in total.

For a preview of the film click here.

 

For a preview of the articles click here.


The country concept incidentally can be rolled out in any development country. In this the teaser film is the most significant element which forms the basis for new development projects. In other words: from awareness leading to action.

 

If you are interested in inviting 1We to your country or feel there is need for particular development to make the difference, please contact 1We - One World Experience in The Netherlands, +31(0)33-2858914 or .